The biggest barrier to entry in typeface design is finishing a typeface. Some people study for years and still never complete a project. It’s a big undertaking—no question. But here’s what nobody tells you: after you finish your first one, it gets easier!
I was one of the lucky ones who got a job at a foundry and was guided through the process many times. This experience helped me start my own foundry and find better ways—and different methods—to make it easier to finish a font. I created Typemasters to share my experience with you. All you need to do is commit to the task, and I’ll help you see it through.
Find the coaching session below that suits your needs, and let’s get started!
Troy is a rare designer—highly skilled, precise, and generous with both his time and knowledge. He brings not only technical mastery but also the patience to teach, the network to share valuable resources, and the motivation to push a design to the next level. With his keen and experienced eye, he notices everything—from the smallest inconsistencies to the tiniest nuances. His feedback often comes with understated honesty. If he says, “I guess it’s alright,” it usually means, “Pretty good.” A “Looks good” from Troy is high praise. And if you’re lucky enough to hear, “This is great!”—you’ve truly done something exceptional. After working with him for several years, I still hear his voice in my head: “If you put weight here, then you gotta have weight here, here, and here.” That kind of clarity and conviction has shaped the way I approach type design. Simply put, having Troy involved in your project will only make it better. Yusuke Ito – Wayfinding+Signage Designer / Seattle, WA
