I redrew the Guggenheim monogram and pointed out some problematic optical illusions to look for when drawing logos.

I talk about my type design process and why it’s so important to me as a one-man-band.

I do it first in the morning and generally only spend about 30 minutes or so on it.

Starting with a small set of characters that are quick to make allows me to experiment without the fear of having to change a ton of work that I’ve already completed.

The Design process for me is about problem-solving.

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